Within the Marketing Mix, "People" regards to the people that are employed to determine the quality or service that an organisations customer will receive. According to
CIM, "Happy, skilled and motivated staff make happy customers". For big makeup brands, this is key.
MAC Cosmetics, in 1984, were the first ever Makeup company to invest the money into the training and education of their staff, this meaning that all staff in and around the sales floor are fully trained makeup artists. This allows customers to gain full accuracy in the information and help they need - enhancing their experience in store and customer satisfaction. All staff use MAC products, and their makeup is always that little bit extra and bold, this not only motivates employees to enjoy going and preparing for work - it opens customers eyes to the amazing makeup looks that can be created, also allowing them to see what the products look like out of the bottle.
The training and experience of staff in the stores benefits all, including the staff themselves, store managers and customers. Knowing that they are fully trained at what they are doing, staff are able to gain motivation and the strive to do what they love! For store managers, as their staff are fully trained and equipped to do the job well - productivity will increase meaning store goals and aims will be met. Customers will benefit from the staff skills as well, not only will they get accurate and knowledgeable answers on the brands products, they will benefit from gaining clear examples on how to do their makeup, for example the customers can get their makeup done by the professionals themselves. Customers also benefit extremely with MAC's friendly and enthusiastic employees as when looking for certain product shades, and so on, the skilled employee will be able to sit the customer down and match their skin tone exactly.
The training and experience of staff in the stores benefits all, including the staff themselves, store managers and customers. Knowing that they are fully trained at what they are doing, staff are able to gain motivation and the strive to do what they love! For store managers, as their staff are fully trained and equipped to do the job well - productivity will increase meaning store goals and aims will be met. Customers will benefit from the staff skills as well, not only will they get accurate and knowledgeable answers on the brands products, they will benefit from gaining clear examples on how to do their makeup, for example the customers can get their makeup done by the professionals themselves. Customers also benefit extremely with MAC's friendly and enthusiastic employees as when looking for certain product shades, and so on, the skilled employee will be able to sit the customer down and match their skin tone exactly. 
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