The Marketing Mix

Rhiannon Fleming

Foundations of Marketing Assessment

B00302344

What is the Marketing Mix?

"A company needs to consider the Marketing Mix in order to meet their consumers' needs effectively" - BBC Bitesize, Business Studies.

The Marketing Mix is the most tactical part of marketing, which includes various different factors usually referred to as "P's". Generally, the Marketing Mix consists of the 4 P's:

• Product: The goods and/or services that an organisation offers
• Price: How much customers pay
• Place: Where the product/service is made available for customers
• Promotion: The way customers are informed about the product

However, the Marketing Mix can be further expanded by adding features such as People, Physical Evidence and Process. Ultimately making the Marketing Mix a concept of 7 P's.

• People: The people who deliver the product or service
• Physical Evidence: How an organisation product/service is perceived
• Process: How the service is delivered.

For every business establishment, the 7 P's are integrated and can be broken down to be looked at thoroughly. Throughout this blog, I will look at numerous Cosmetic Companies and evaluate how they use each stage of the Marketing Mix, highlighting how they do it and how successful it is for them.