However, when buying makeup in store - the experience is far different and much more enjoyable. When going in to stores like MAC, Too Faced, Estee Lauder and so on, there are always people there to help with the buying process. There is someone there to help you find the appropriate product, someone there to help you match your skin tones, there is someone there to guide you on how the product is used and there is always someone there to take your money! When purchasing in a MAC store, you are helped with the same person throughout - they help you by finding the exact product and shade and then help with application tips, once you have been helped by this person - when at the till - you give the cashier the persons name and this goes towards the persons number of sales (like a point scheme, the more sales - the more benefits).
Friday 18 November 2016
Process
According to CIM, Process involves the processes in which products and services are delivered to the customer, and how this process has an impact on the way an organisation is perceived. As mentioned previously, e-marketing has a major foothold in the makeup industry - meaning more and more people are buying online. This is a very favoured way of buying makeup products as they are all made available and a wide range can be viewed. Buying online has its own process, after paying for your product - updates via email usually follow through, giving status updates on where your order is and when it should be received. Purchasing online can not only be done at the comfort of your own home, when done online, but it can also be done at anytime. Through websites like BeautyBay (an online makeup store), personalised messages can be added to the packaging of products, this then encourages people to buy things like gifts for others and as it can only be done online - people are doing it more frequently.
However, when buying makeup in store - the experience is far different and much more enjoyable. When going in to stores like MAC, Too Faced, Estee Lauder and so on, there are always people there to help with the buying process. There is someone there to help you find the appropriate product, someone there to help you match your skin tones, there is someone there to guide you on how the product is used and there is always someone there to take your money! When purchasing in a MAC store, you are helped with the same person throughout - they help you by finding the exact product and shade and then help with application tips, once you have been helped by this person - when at the till - you give the cashier the persons name and this goes towards the persons number of sales (like a point scheme, the more sales - the more benefits).
However, when buying makeup in store - the experience is far different and much more enjoyable. When going in to stores like MAC, Too Faced, Estee Lauder and so on, there are always people there to help with the buying process. There is someone there to help you find the appropriate product, someone there to help you match your skin tones, there is someone there to guide you on how the product is used and there is always someone there to take your money! When purchasing in a MAC store, you are helped with the same person throughout - they help you by finding the exact product and shade and then help with application tips, once you have been helped by this person - when at the till - you give the cashier the persons name and this goes towards the persons number of sales (like a point scheme, the more sales - the more benefits).
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment